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About Us



Welcome to Living Beauty, your friendly neighbourhood beauty pharmacy for the digital age. 

From hard-to-find clinical skincare to trusted time-old remedies via exciting innovations from the cutting edge of skin science, Living Beauty is the ultimate destination to discover the tools you need to live your happiest and healthiest life.


While our site may be new, Living Beauty is built on generations of impressive credentials and experience. A family company, we’ve operated community-based pharmacies since 1984. Headed up by our two founders, brother and sister duo Dr Anika Patel MBBS MSc and Amish Patel MPharmS, we’re passionate about bringing that dependable, trustworthy service to the online space.


We look beyond the marketing buzz and gimmicks, utilising our medical expertise to inspect formulations, examine ingredients lists and test out efficacy in order to seek out only the most effective skin and wellbeing products that truly hold the power to support your holistic health. No fluff, no filler, it’s only the hero formulas – those that work fast, perform impressively and are a joy to use – that reach our virtual shelves. 

But here’s the thing: when it comes to effective products, one size can never fit all. That’s why we offer hands-on assistance. Via friendly chats over our virtual counter, we provide tailored, evidence-based advice as well as completely bespoke recommendations, so you walk away with not only the products to live a happier and healthier life, but the knowledge to get you there too. And because your beauty choices don’t exist in a vacuum, we’ve made it easy for you to navigate Living Beauty to find products that fit your lifestyle ethos – as well as your individual skin needs. 

Ready to personalise your bathroom cabinet? Our doors are always open…