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This Policy was last updated on 14 November 2020. 

What's in these terms? 

This Acceptable Use Policy (the Policysets out the content standards that apply when you create an account with our website ( (the ‘site’), upload information to our site or interact with our site in any other way. 

Who we are and how to contact us 

This site is operated by Hyperchem Limited t/a Living Beauty (we/us/our). We are a limited company registered in England and Wales under company number 01818053 and have our registered office at Sterling House, Fulbourne Road, Walthamstow, London, England, E17 4EE. Our main trading address is 34 Salusbury Road, London NW6 6NL. Our VAT registration number is 409776223. 

To contact us, please 


By using our site you accept these terms 

By using our site, you confirm that you accept the terms of this Policy and that you agree to comply with them. 

If you do not agree to the terms in this Policy, you must not use our site. 

We recommend that you print a copy of these terms for future reference. 


There are other terms that may apply to you 

Our Website Terms and Conditions, accessible via the following weblink: also apply to your use of our site.   

You should read also our Terms and Conditions (, Privacy Policy ( and Cookie Policy ( conjunction with this Policy. 


We may make changes to the terms of this Policy 

We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time.  


Prohibited uses 

You may use our site only for lawful purposes.  You may not use our site: 

  • In any way that breaches any applicable local, national or international law or regulation. 
  • In any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect. 
  • For the purpose of harming or attempting to harm minors or any other person in any way. 
  • To bully, insult, intimidate or humiliate any person. 
  • To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards, as below. 
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam). 
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware. 

You also agree: 

  • Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our Website Terms and Conditions. 
  • Not to access without authority, interfere with, damage or disrupt: 
  • any part of our site; 
  • any equipment or network on which our site is stored;  
  • any software used in the provision of our site; or  
  • any equipment or network or software owned or used by any third party. 


Your warranties 

By creating an account on our site you warrant that: 

  • you are aged 16 and over; 
  • you are a consumer as defined in section 2 of the Consumer Rights Act 2015 and are not a business customer; 
  • you will, at all times, comply with our Website Terms and Conditions (; 
  • the information you provide is complete, true and accurate; 
  • you will maintain a secure password at all times and not share your password with any third party; and  
  • if you become aware of or suspect any unauthorised use of your account with our site, you will both change your password immediately and notify us immediately at 


By leaving a review or comment on a product on our site you warrant that you have in fact purchased that product from our site.  


Interactive Services 

We may from time to time provide interactive services on our site, including, but not limited to, a facility by which you may leave a review of or comment on a product on our site (‘interactive service’). 


You may only use our interactive service to leave a review or a comment on a product if you have in fact purchased that product from our site. 


  • Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical). 
  • We will do our best to assess any possible risks for users from third parties when they use any interactive service provided on our site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not. 
  • Users must be over the age of 16 to use our interactive service.  
  • Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise. 


Content standards 

These content standards apply to any and all material which you contribute to our site (Contribution), and to any interactive services associated with it.  

The Content Standards must be complied with in spirit as well as to the letter. The standards apply to each part of any Contribution as well as to its whole. 

We will determine, in our discretion, whether a Contribution breaches the Content Standards. 

A Contribution must: 

  • Be accurate (where it states facts). 
  • Be genuinely held (where it states opinions).  
  • Relate to you only or, if you are providing information on someone else’s behalf, ensure you have obtained the appropriate consents, licenses and/or authority to provide such information. 
  • Comply with the law applicable in England and Wales and in any country from which it is posted. 

A Contribution must not: 

  • Be defamatory of any person. 
  • Be obscene, offensive, hateful or inflammatory. 
  • Bully, insult, intimidate or humiliate. 
  • Promote sexually explicit material. 
  • Include child sexual abuse material. 
  • Promote violence. 
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age. 
  • Infringe any copyright, database right or trade mark of any other person. 
  • Be likely to deceive any person. 
  • Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence. 
  • Promote any illegal content or activity. 
  • Be in contempt of court. 
  • Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety. 
  • Be likely to harass, upset, embarrass, alarm or annoy any other person. 
  • Impersonate any person or misrepresent your identity or affiliation with any person. 
  • Give the impression that the Contribution emanates from Hyperchem Limited, if this is not the case. 
  • Advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse. 
  • Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism. 
  • Contain any advertising or promote any services or web links to other sites. 


Breach of this Policy 

When we consider that a breach of this Policy has occurred, we may take such action as we deem appropriate, including the suspension or disabling of any online account that you have on our site.   

Failure to comply with this Policy constitutes a material breach of the Website Terms and Conditions ( upon which you are permitted to use our site, and may result in our taking all or any of the following actions: 

  • The immediate suspension or disabling of your online account with our site. 
  • Immediate, temporary or permanent withdrawal of your right to use our site. 
  • Immediate, temporary or permanent removal of any Contribution uploaded by you to our site. 
  • Issue of a warning to you. 
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach. 
  • Further legal action against you. 
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary or as required by law. 

We exclude our liability for all action we may take in response to breaches of this Policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate. 


How this contract can be transferred 

We can transfer our rights and obligations under these terms to any third party, provided this does not adversely affect your rights under these terms. 

Which country's laws apply to any disputes? 

If you are a consumer domiciled within the European Union (EU) 

This Policy, its subject matter and formation is governed by English law and you can bring legal proceedings in the English courts. If you are a consumer domiciled within the EU, you will benefit from any mandatory provisions of the law in your country of residence. Nothing in this clause takes away from or reduces your legal rights as a consumer. 

If you are a consumer domiciled outside of the EU 

If you are a consumer who is domiciled outside of the EU, this Policy, its subject matter and formation is governed by English law. The Courts of England and Wales have exclusive jurisdiction.