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Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer.
Diesel's first fragrance, a unisex scent known simply as Diesel, was launched in 1996, in partnership with Marbert. Diesel launched several popular fragrances with Marbert before signing with L'Oreal in 2006. Diesel fragrances are aimed at the young adult market, like their other products, and are noteworthy for their unusual packaging, which has resembled such unusual items as a fist (Only the Brave) and an industrial spray bottle (the Green series).