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In 1915 LA Jackson establishes London Rubber Company and sells imported barber condoms and accessories and in 1929 The London Rubber Company (LRC) has the Durex brand registered.
In the 1950’s Durex launched its first moistened condom and inn 1997 Durex launches latex-free condoms. A new, non-allergenic material is used for the new product: the synthetic polyurethane developed by Durex is softer and more elastic than natural rubber latex.
In 2019 Durex celebrated their 90th birthday.