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E45’s first product was released in 1952. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.
In 1963 physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, E45 products were only promoted to hospital sales departments. It wasn’t until 1980 that E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin.
For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin.