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Giovanni was the first full-range, salon-inspired hair care brand in natural product stores, and today is the no.1 selling hair care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.
By the 1960s, Arthur was maturing his talents and decided to open his first salon. With time, Arthur’s hands started to react from the products used in the salons so he began to explore the possibility of creating his own line of professional hair care products.
By 1979, Arthur and his business partner, Peter Stathis, had founded Giovanni. With only three employees and twelve products, the company was off on a wild ride that became the Giovanni brand.