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Richard Austin, Kingfisher’s founder and proprietor started one of the UK’s first wholefood shops in 1976.
From behind the counter he came to the conclusion that people would want to buy toothpaste that didn’t rely on artificial colourings, flavourings, sweeteners and preservatives to do its job. But getting it made wasn’t easy. In 1988, when it was possible to manufacture a toothpaste that met Richard’s strict requirements, Kingfisher was born.