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In 1989, Dr. Murad founds Murad, Inc., the first brand of clinical skincare products, setting a new standard for high performance skincare.
Dr. Murad launched what he called his “skincare revolution” at a speaking engagement at Esthetics’ West Expo in May of 1990. His manifesto was simple “skincare is healthcare.” His vision was to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible.
Murad believes that there is a powerful connection between skin, body and mind. Murad’s philosophy inspires you to take care of your skin with our efficacious products, a water-rich diet and stress management.